Cub Scouts go 360 with a new campaign by WG
WonderGroup is proud to announce the launch of the 2009 fall recruitment campaign for the Dan Beard Council, Boy Scouts of America.
Eager to support a worthy cause, WonderGroup executed a full 360° campaign entitled "The Man Inside," showcasing the long-term benefits that scouting provides. By developing everything from TV and Radio to yard signs and stickers, WonderGroup has armed the Dan Beard Council with a wide variety of fresh, engaging creative that is sure to grab the attention of parents and kids alike, and ultimately help boost enrollment.
Be sure to check out the brand new TV spot, poster, and 360° case study for this campaign in the "Our Work" tab above!
WG and Cincinnati Bell launch first-ever Nokia touch screen.
There is a technological war in the wireless industry. The buildup of arms? Handsets. Gen Ys demand the latest and greatest. And this quarter, Cincinnati Bell won a big battle by being the exclusive retailer of the new Nokia 5800 touch screen. By securing this exclusive handset, Cincinnati Bell has taken major strides in its competitive approach, as well as customer satisfaction.
The 5800 fit perfectly into WonderGroup's "Rethink" campaign, calling on consumers to recognize that Cincinnati Bell is working hard to offer the hottest products on the market. WonderGroup executed a 360° campaign, including TV, radio, print, OOH, web and POP to secure the success of the Nokia 5800. Sales for the Nokia 5800 have far surpassed initial expectations, making this one of the most successful handset launches in Cincinnati Bell's history.
We’re Busting Myths Left and Right With Our New Book.
Filled with dozens of real-life, specific examples and a framework that can be applied by managers and entrepreneurs at all levels, Myths and Mythstakes provides a master blueprint for building organizations that will prosper by going against the grain and "the way we’ve always done it."
Innovation: Myths and Mythstakes is the first book to critically examine the challenges facing both the “business side” and the "marketing side" of the innovation equation, while debunking the myths that are holding companies and employees back. Just being new is no longer good enough. You have to be new, smart, relevant, vital, strategic and profitable, all at the same time.
Innovation: Myths and Mythstakes is available on our website, www.innovationmyths.com
Cincinnati Bell PRICED FOR LIFE
As budgets tighten and wallets shrink, and every marketer is screaming "Lowest Price!," people want a fresh perspective – one that is honest, one that offers certainty and simplicity. Cincinnati Bell is delivering just that, in a BIG way. A way that makes consumers totally rethink their telecommunications plans and services. Not a short-term stimulus package; but a lifetime commitment to make people rethink every bill they've ever received.
"Priced For Life," one price, locked in for life, with no contract. Your bill never goes up - ever.
WonderGroup launched Priced for Life within our new "ReThink" campaign. The campaign was developed to allow Cincinnati Bell to go head-to-head against the competition. ReThink invites the consumer to examine their current plans and products, and presents our offers in a straightforward, honest manner. The broadcast arm of the campaign shows the excitement and thrill consumers feel when they find out about "Priced For Life." ReThink is a true 360 degree campaign: TV, radio, print, out of home, web, digital, guerilla, direct mail and point of purchase.
A New Site? Big Deal!
We're proud to introduce our new website. However, let's be honest. An agency having a new site is not earth shattering news for anyone other than the agency and their families.
However, our new site is a response to the tectonic changes happening all around us. Online social marketing is pushing advertising into new and exciting territories. It's making us question what we do, how we do it and even how we measure success. As a result, we have committed ourselves to practice what we preach. There are opportunities to engage with WonderGroup in a variety places such as Facebook, Twitter and YouTube. This site is really just the hub of the conversation that is taking place.
Take a look and let us know what you think. Make sure you keep an eye on what Jacques Munkey is up to and, hopefully soon, we'll be talking face-to-face about how we can help you and your brand.
Redefining the Workplace
Soapbox, an online narrative of creative people and businesses, visited our office to see how we created an office space design that transcends the traditional. What they discovered was that WonderGroup redefined the way the workplace operates by creating an open atmosphere environment, with a stylistic flair, that encourages highly collaborative creative work. Check out the article here to find out why we think some of the greatest ideas come from "The Shower."
ToppsTown™. Where Cards Bring Sports To Life.
The 2009 baseball season is fast approaching and, in preparation, WonderGroup launched several new, exciting features on ToppsTown, a virtual sports world, that enhance community and the overall user experience. Here are a few of the highlights:
- Topps Attax, our first multiplayer game, allows users to challenge other kids, online, in head-to-head battle.
- Topps 3-D Live uses webcam technology to transform code cards into a live, holographic game.
- A backyard space was added to the Clubhouse, expanding it beyond four walls and providing users with a new array of ProShop items to customize.
Grab a pack of Topps Series 1 Baseball or Topps Attax cards and come explore ToppsTown!
